In many industries, there are regulatory boundaries on the actions companies can take.

For example, whether a business exists solely online or brings a main street operation into cyberspace, doing business on the internet presents new legal risks and challenges. Privacy, data protection, advertising practices, and the use of emerging technologies like AI all introduce additional layers of compliance that can impact how a product is designed, marketed, and operated. Appropriate documentation and regulatory guidance can save the business in the long run.

Companies running contests or promotions must be careful to comply with applicable laws to ensure they are not running illegal lotteries or accidentally facilitating illegal gambling. Where relying on influencers or endorsements for marketing, businesses must comply with all disclosure requirements and ensure their advertising is not misleading. When running email marketing campaigns or using personal information for marketing, additional privacy and data protection regulations apply.

As companies increasingly integrate AI into their products and workflows, new questions arise around data usage, training inputs, outputs, and user disclosures, all of which may carry regulatory and contractual implications.

At Odin Law and Media, when we take on a client, we work to understand their business and the regulations they may face, and help them implement practical, right-sized compliance approaches that align with how they actually operate.