A successful creator’s name and likeness are some of their most valuable assets. Streamers, VTubers, musicians, artists, and other personalities build audiences that trust their brand, and that trust is exactly what impersonators set out to exploit. As a creator’s following grows, it becomes increasingly common to find websites posing...

Many folks looking at a contract for the first time will notice strings of words, often adjectives, accompany terms such as licenses (see, for example, this blog entry), limitations on liability (e.g., indirect, incidental, special, consequential, exemplary, punitive), and others. Today, we are going to take a look at the...

Picture a creator on a tight deadline. The sponsored post is due tonight, a trending song fits the post perfectly, the brand’s talking points are sitting in the inbox, and the only thing left is to hit publish. Most creators have lived some version of that moment. This post is...

Often in development, a typeface gets approved early and becomes part of the interface without a ton of thought beyond the look and function. Months or years later, a studio may discover that the font license never allowed distribution inside a commercial game or that a renewal of the font...

Contracts are full of magic words, and two of my favorites words are ‘perpetual’ and ‘exclusive.’ In a grant of rights, ‘Perpetual’ speaks to how long that grant lasts. ‘Exclusive’ turns on whether anyone else, including the creator who made the work, can ever use that work again. Each word...

Marketing a game is becoming ever more important as platforms get flooded with new games daily. Developers, especially those with smaller marketing budgets, have to get increasingly creative with how they market their games, lest they get pushed to the back of the search results. With great creativity comes great...