Odin Law

Brandon J. Huffman quoted on law firms exchanging reviews online

The article from Search Engine Land focuses on the practice of exchanging positive reviews. These reviews, it should be noted, are fake and should not be trusted. I’ve seen this scenario myself: a lawyer posts on some legal community forum that they would like additional reviews for their services on Google, Yelp, Facebook, etc. Another …

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Brandon J. Huffman quoted on loot boxes and gambling in Mashable

The article gives a great overview of the recent “do loot boxes = gambling?” debate. The debate was largely brought into the mainstream by Hawaii state representative Chris Lee, who posted a video on YouTube calling for regulation of the industry and lootboxes specifically. Here is an excerpt on my views: Ultimately, Huffman urged caution. “We need to be careful …

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Brandon J. Huffman quoted on risks for online businesses buying reviews in Search Engine Land

Buying reviews is a bad idea, generally speaking. Search Engine Land recently did a piece on the potential drawbacks and risks for businesses that decide to do it anyway. Here is an excerpt: Brandon J. Huffman, attorney at Odin Law, also points out that businesses doing this are at risk for FTC enforcement: “The FTC …

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Brandon J. Huffman quoted in Mashable on Miss Cleo copyright infringement

The article gives a great summary of the lawsuit. The suit alleges the Rockstar Games character Auntie Poulet in Grand Theft Auto: Vice City infringed on the exclusive rights of PRN, the company that owns a variety of Miss Cleo copyrights. I won’t rehash all of my thoughts here. Instead, here is an excerpt: An expert’s …

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