Brandon J. Huffman quoted on counterfeit collectables

The article from details the vast market of counterfeit “geek” goods and the legal and ethical issues they present.

Here is an excerpt:

“True counterfeit merchandise is almost certainly actionable. That said, with a company the size of Disney, with properties as numerous and popular as Disney’s, it’s probably impractical to police literally every infringement,” Huffman explains.

“Disney can, and likely does, take steps to enforce its rights through U.S. customs enforcement as well as cease and desists and other actions,” Huffman adds. But “at some point the economics has to come in, where you have to decide… which is more expensive? The harm that it’s doing to the brand or the cost of stopping it?”

You can read the whole article here.