Congratulations! You’ve received your first video game from a developer or publisher as a gift and your review has been requested (or paid for). Do you have to tell your audience the behind-the-scenes details? Let’s take a step back here. Defining an influencer An influencer is a person who may be a celebrity or, even …
Do I have to tell my audience if I’ve received a game and then reviewed it? Read More »
The article from Search Engine Land focuses on the practice of exchanging positive reviews. These reviews, it should be noted, are fake and should not be trusted. I’ve seen this scenario myself: a lawyer posts on some legal community forum that they would like additional reviews for their services on Google, Yelp, Facebook, etc. Another …
Brandon J. Huffman quoted on law firms exchanging reviews online Read More »
This Friday, Brandon J. Huffman will speak to the American Bar Association Business Law Section on issues related to internet law. Specifically, as an experienced internet attorney, Brandon will speak to fellow attorneys on the subjects of privacy policies, minors on the internet, hosting agreements and FTC endorsement guideline compliance. Brandon will be joined on …
Brandon J. Huffman to speak at ABA Business Law Annual Meeting Read More »
Buying reviews is a bad idea, generally speaking. Search Engine Land recently did a piece on the potential drawbacks and risks for businesses that decide to do it anyway. Here is an excerpt: Brandon J. Huffman, attorney at Odin Law, also points out that businesses doing this are at risk for FTC enforcement: “The FTC …