lanham act

Puffery alive and well in TLD operator marketing – Fourth Circuit

By / March 31, 2017

Verisign, Inc. v. XYZ.COM LLC. Verisign sued XYZ for false advertising under the Lanham Act. XYZ’s ad campaign for it’s new top level domain “.xyz” included claims that there was a scarcity of .com domains. Verisign is the exclusive operator of the .com and .net domains and so was understandably not thrilled with this ad …

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Search results, directory listings are not ‘representations’ under the Lanham Act – Fourth Circuit

By / December 7, 2015

Baldino’s Lock & Key Service, Inc. v. Google, Inc.. Unpublished. A locksmithing company sued Google and others for publishing the names, addresses and phone numbers of unlicensed locksmiths on their websites in order to gain advertising revenue. The locksmith argued, among other things, that this practice violated the Lanham Act, which creates a private right of action for corporate …

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