sweepstakes

What Creators Need to Know Before Running a Promotion

By / October 6, 2025

Promotional giveaways and contests have become some of the most powerful engagement tools for creators and brands across social media. Their popularity stems from results that are difficult to ignore: giveaway posts can generate up to 64 times more comments and 3.5 times more likes than standard posts, and 91% of all posts with over …

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N.C. Court of Appeals rules that lawsuit to declare sweepstakes scheme legal can proceed – T & A Amusements, LLC V. McCrory

By / February 12, 2017

T & A Amusements, LLC V. McCrory. Lawsuits for injunctive relief as to legality of an activity are not barred by sovereign immunity where there is a threat of enforcement. Basically, a few sweepstakes promoters sued to figure out if their scheme was a legal way around contest and promotion regulations in the state. The state argued …

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