Creators should be aware that there exists a good amount of risk with influencer whitelisting. The first, and often overlooked, risk a creator faces with respect to whitelisting is a lost opportunity to earn what their services are worth if whitelisting isn’t carved out as an “added” service in the agreement. Often the Odin team …
Influencer whitelisting, or content creator whitelisting, may seem like it’s been around for years but it is still a relatively new marketing tool. It started somewhere around 2017 and has become more prevalent since the pandemic. But what, in fact, is it? Influencer whitelisting At its core, influencer whitelisting is a process by which creators …
Here’s a hint – not having these is one of the biggest mistakes digital creators can make. We’re not talking about tons of followers or amazing brand deals or even the best equipment. While those things are certainly nice, if a creator doesn’t have the right agreements in place for their team (and by team, …
What is one thing that most (if not all) digital creators need? Read More »
United States federal privacy regulations are different for kids under 13 and compliance is really tough. Provided the game is not primarily targeted or advertised at kids, and a game studio has no knowledge of kids using it, it’s usually a simpler plan to just exclude them where monetizing through ads or otherwise collecting personally …
When does my game fall within the scope of COPPA? Read More »
We’ve been closely following the progress of the CCPA – the California’s Consumer Privacy Act. In February of this year, a new draft of CCPA regulations was released. Then another series of modifications was released in March, 2020. Below is a list of some of the major changes proposed in the latest set of modifications: …
The Federal Trade Commission is considering whether to make changes to its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (aka the Endorsement Guides) and they want to hear from you. As the name suggests, the Endorsement Guides are guidelines for businesses and marketers using endorsements in advertising. Their purpose is to help …
FTC Request for Public Comments on Endorsement Guides in Advertising Read More »
The Big Tech-shielding principles of Section 230 of the Communications Decency Act (C.D.A.) have made their way into the U.S.-Mexico-Canada Agreement (USMCA), despite some opposition in Congress. Section 230 of the C.D.A. has been credited as the catalyst for creating America’s multibillion-dollar online industry and christened as “the law that built the internet.” Yet, despite …
The FTC recently came out with a new guidance piece directed specifically at social media influencers. The brochure, “Disclosures 101 for Social Media Influencers,” is housed on a new “influencers” page on the FTC site that also features three videos highlighting information from the brochure. Section 5 of the Federal Trade Commission Act prohibits, among …