Veda Cruz

Veda Cruz is a video game lawyer, educator, and indie developer. She represents studios and creators across the games industry and teaches video game law and business at the University of Miami. She can be reached at veda at odin law dot com.

The Dangers of Targeting Microtransactions to Minors

By Veda Cruz / September 5, 2019 September 5, 2019

Microtransactions can be a great source of revenue for developers producing games for children. It’s not often that a child is packing a wallet full of cash to spend on games upfront, so creating free-to-play games with microtransactions as the main source of revenue is one path a game maker can take to recoup the …

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How do I keep my influencer (and my company) out of trouble with the FTC?

By Veda Cruz / August 14, 2019 September 5, 2019

With the rise of streamers on Twitch and mega celebrities endorsing games, many video game companies are considering hiring influencers. An influencer, defined as a person who has a significant following related to a certain topic, can be a great source of publicity and exposure for a video game. For example, Apex Legends received a …

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