In the push to meet milestones and impress publishers, development teams often treat intellectual property (IP) as a box to tick rather than a strategic asset. The result can be costly detours exactly when momentum matters most: disputed titles, ownership surprises or stalled funding rounds. Understanding where misunderstandings typically arise helps studios safeguard creativity, preserve …
Microtransactions can be a great source of revenue for developers producing games for children. It’s not often that a child is packing a wallet full of cash to spend on games upfront, so creating free-to-play games with microtransactions as the main source of revenue is one path a game maker can take to recoup the …
The Dangers of Targeting Microtransactions to Minors Read More »
With the rise of streamers on Twitch and mega celebrities endorsing games, many video game companies are considering hiring influencers. An influencer, defined as a person who has a significant following related to a certain topic, can be a great source of publicity and exposure for a video game. For example, Apex Legends received a …
How do I keep my influencer (and my company) out of trouble with the FTC? Read More »