A successful creator’s name and likeness are some of their most valuable assets. Streamers, VTubers, musicians, artists, and other personalities build audiences that trust their brand, and that trust is exactly what impersonators set out to exploit. As a creator’s following grows, it becomes increasingly common to find websites posing as the creator’s “official” site, …
Today’s content creators can choose from myriad platforms to build their careers on. For short-form vertical content, creators have found audiences through TikTok, YouTube, and Instagram, while for livestreaming, creators can choose between or multi-stream on Twitch, Kick and Rumble. But for long-form content, YouTube remains the primary platform, and a diverse array of creators, …
On August 12, Twitch shifted the default settings on every channel so that a broad range of content (including live streams, VODs, clips, highlights, and the text and images on a channel) can be used to train Amazon’s generative AI models unless a creator opts out. The shift has drawn plenty of attention from the …
Twitch’s New AI Terms Affect Developers, Too: How to Mitigate Risks to Game IP Read More »
In our “VTuber IP 101: Protecting Avatars, Content, and Branding” blog post, we talked about what intellectual property rights VTubers already have, when they have to register those rights, and what protections different intellectual property rights give. We also briefly mentioned certain legal actions that VTubers can take after they establish their rights. When it …
VTuber IP 201: DMCA Strategy and Personal Privacy Read More »
In the creator economy, unscripted entertainment and video game production, chain of title is everything. If a producer or studio cannot show it has the rights it needs in the footage, performance, voice, name, and likeness appearing in a project, that lack of rights can derail distribution, financing, insurance, or an acquisition. Publicity and appearance …
Signing Your Life Away: The Wild West of Publicity Releases Read More »
What Creators Can Do Now to Protect Against Deepfakes Imagine a creator waking up to find fans tagging them in a video. They click on the link and the video pops up. There, they see an AI-generated double, wearing their face and hawking a cryptocurrency scam, in their voice, with their cadence. Somewhere else, a …
A Creator’s Face, Voice, and Brand: AI Is Coming for All Three Read More »
One of the most common misconceptions we see in our work with creators, despite the fact that it’s been a topic of creator economy discussion for some time now, is the belief that a following equals ownership. Unfortunately, it does not. On most major platforms, creators do not actually “own” their audiences. Platforms do. Creators …
Audience Ownership for Creators: Legal Realities and Risk Mitigation Strategies Read More »
Intellectual property (IP) is one of the business cornerstones for creators. Whether a video game developer, a tabletop game designer, an author, a content or other creator – copyrights and trademarks let creators protect their creations and livelihoods. Enforcing those rights helps prevent fraudulent and infringing actors from stealing goodwill and money from a creator …
Fan Content Policies: Working with your Community Read More »
As 2025 closes, the games industry enters another year shaped by shifting economics, rapid advances in technology, and a volatile political climate. Last Year: We Got Some Stuff Wrong, Some Right Last year’s predictions focused on structural pressure points rather than specific outcomes. Many of those pressures materialized, though often faster and more unevenly than …
Legal Challenges and Industry Predictions for Games in 2026 Read More »
In a previous VTuber IP 101: Protecting Avatars, Content, and Branding blog post, we explored the most common intellectual property issues that VTubers should be aware of including intellectual property rights in VTuber Avatars, DMCA Takedowns, trademarks for VTuber names and brands, and intellectual property provisions and models in agreements with VTuber agencies. However, one …