Entertainment

Moonlighting: who owns what?

Moonlighting and side hustles – whatever you want to call them – come up frequently in the games space. However, it is important to keep in mind some potential issues that can arise – both from an employer’s perspective and from an employee’s perspective. An employer will generally want (and likely needs) to own all …

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What is influencer whitelisting?

Influencer whitelisting, or content creator whitelisting, may seem like it’s been around for years but it is still a relatively new marketing tool. It started somewhere around 2017 and has become more prevalent since the pandemic. But what, in fact, is it? Influencer whitelisting At its core, influencer whitelisting is a process by which creators …

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What is one thing that most (if not all) digital creators need?

Here’s a hint – not having these is one of the biggest mistakes digital creators can make. We’re not talking about tons of followers or amazing brand deals or even the best equipment. While those things are certainly nice, if a creator doesn’t have the right agreements in place for their team (and by team, …

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When does my game fall within the scope of COPPA?

United States federal privacy regulations are different for kids under 13 and compliance is really tough. Provided the game is not primarily targeted or advertised at kids, and a game studio has no knowledge of kids using it, it’s usually a simpler plan to just exclude them where monetizing through ads or otherwise collecting personally …

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2020: The Year of the CCPA

As 2019 is coming to a close, businesses are bracing themselves for California’s Consumer Privacy Act (CCPA), which will take effect at the start of the new year.  The act’s passage in 2018, coupled with Europe’s GDPR, teed up a slew of legislation in state general assemblies aimed at protecting residents’ personal information.  As businesses …

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New updates with FTC disclosures

The FTC recently came out with a new guidance piece directed specifically at social media influencers. The brochure, “Disclosures 101 for Social Media Influencers,” is housed on a new “influencers” page on the FTC site that also features three videos highlighting information from the brochure.   Section 5 of the Federal Trade Commission Act prohibits, among …

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How do I keep my influencer (and my company) out of trouble with the FTC?

With the rise of streamers on Twitch and mega celebrities endorsing games, many video game companies are considering hiring influencers. An influencer, defined as a person who has a significant following related to a certain topic, can be a great source of publicity and exposure for a video game. For example, Apex Legends received a …

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