Content Creators

Audience Ownership for Creators: Legal Realities and Risk Mitigation Strategies

By / February 11, 2026

One of the most common misconceptions we see in our work with creators, despite the fact that it’s been a topic of creator economy discussion for some time now, is the belief that a following equals ownership. Unfortunately, it does not. On most major platforms, creators do not actually “own” their audiences. Platforms do. Creators …

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Fan Content Policies: Working with your Community

By / January 30, 2026

Intellectual property (IP) is one of the business cornerstones for creators. Whether a video game developer, a tabletop game designer, an author, a content or other creator – copyrights and trademarks let creators protect their creations and livelihoods. Enforcing those rights helps prevent fraudulent and infringing actors from stealing goodwill and money from a creator …

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Legal Challenges and Industry Predictions for Games in 2026

By / December 17, 2025

As 2025 closes, the games industry enters another year shaped by shifting economics, rapid advances in technology, and a volatile political climate. Last Year: We Got Some Stuff Wrong, Some Right Last year’s predictions focused on structural pressure points rather than specific outcomes. Many of those pressures materialized, though often faster and more unevenly than …

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VTuber IP 102: Cover Songs

By / November 21, 2025

In a previous VTuber IP 101: Protecting Avatars, Content, and Branding blog post, we explored the most common intellectual property issues that VTubers should be aware of including intellectual property rights in VTuber Avatars, DMCA Takedowns, trademarks for VTuber names and brands, and intellectual property provisions and models in agreements with VTuber agencies. However, one …

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The Hidden Contract Trap in Creator Brand Deals

By / November 19, 2025

In the creator economy, brand collaborations often flow through intermediary agencies that position themselves as a gateway to major advertisers and high value brand opportunities. What many creators do not realize is that these deals frequently rely on a legal structure that leaves them with considerable exposure and limited recourse. At the center of the …

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Creator Safety: Reducing Risk for Streamers and Content Creators

By / October 22, 2025

Safety is a top concern for Creators. With cases of violence and malicious behavior on the rise, such as during the most recent TwitchCon in San Diego where popular creator Emiru was assaulted by an individual at her Meet and Greet event, stalking, swatting, and doxxing cases are becoming an unfortunate reality for many Creators. …

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What Creators Need to Know Before Running a Promotion

By / October 6, 2025

Promotional giveaways and contests have become some of the most powerful engagement tools for creators and brands across social media. Their popularity stems from results that are difficult to ignore: giveaway posts can generate up to 64 times more comments and 3.5 times more likes than standard posts, and 91% of all posts with over …

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The DMCA Process Explained for Game Developers

By / September 16, 2025

The Digital Millennium Copyright Act (DMCA) provides the main mechanism for how a Copyright Holder can take down online content and materials that infringe upon their copyright. The Basics of the DMCA Specifically, the DMCA provides a safe harbor in connection with third-party uploaded materials on their site that infringes the copyright of others by …

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Fighting Game Community: Grassroots Resilience Amid an Esports Winter

By / August 13, 2025

“It doesn’t matter what language they speak, it doesn’t matter what walk of life [they’re] from . . . they all have the same shared interest and passion [in this community].”— John Choi, on the Fighting Game Community In an era when many corners of the esports industry are freezing over, the fighting game community …

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