A lot goes into creating and selling a physical product. The product and packaging has to be designed. Then the product needs to be manufactured (and maybe marketed). Finally, the product needs to be shipped and distributed to customers. Sometimes, a third-party merchandise company will handle the process. Other times, a developer or creator (who …
Hidden Legal Risks When Dealing with Physical Games and Merchandise Read More »
What Creators Can Do Now to Protect Against Deepfakes Imagine a creator waking up to find fans tagging them in a video. They click on the link and the video pops up. There, they see an AI-generated double, wearing their face and hawking a cryptocurrency scam, in their voice, with their cadence. Somewhere else, a …
A Creator’s Face, Voice, and Brand: AI Is Coming for All Three Read More »
Intellectual property (IP) is one of the business cornerstones for creators. Whether a video game developer, a tabletop game designer, an author, a content or other creator – copyrights and trademarks let creators protect their creations and livelihoods. Enforcing those rights helps prevent fraudulent and infringing actors from stealing goodwill and money from a creator …
Fan Content Policies: Working with your Community Read More »
As 2025 closes, the games industry enters another year shaped by shifting economics, rapid advances in technology, and a volatile political climate. Last Year: We Got Some Stuff Wrong, Some Right Last year’s predictions focused on structural pressure points rather than specific outcomes. Many of those pressures materialized, though often faster and more unevenly than …
Legal Challenges and Industry Predictions for Games in 2026 Read More »
In a previous VTuber IP 101: Protecting Avatars, Content, and Branding blog post, we explored the most common intellectual property issues that VTubers should be aware of including intellectual property rights in VTuber Avatars, DMCA Takedowns, trademarks for VTuber names and brands, and intellectual property provisions and models in agreements with VTuber agencies. However, one …
Crowded convention aisles often feature tables piled high with vivid prints of iconic game protagonists, anime heroines, and nostalgic cartoon mascots. Shoppers delight in seeing fresh artistic spins on familiar favorites, and individual artists rely on those sales to recoup travel costs, or even finance full-time creative careers. Yet every charming mash-up or stylized portrait …
Fanart for Sale: Navigating Copyright and Trademark Risks Read More »
One of the most common concerns VTubers have is what intellectual property rights and protections they need to be aware of. We previously wrote briefly about intellectual property rights in VTuber avatars in our “VTubers: Avatars, Anonymity, and Agencies” blog post and about ownership over avatars in Corpo VTuber and Agency relationship in our “Legal …
VTuber IP 101: Protecting Avatars, Content, and Branding Read More »
Reaction videos, in which creators capture and share their responses to content such as video games, music, viral trends, and movies, have emerged as one of YouTube’s most compelling and popular genres. In fact, recent studies reveal that over half (54%) of YouTube viewers prefer watching creators react to events rather than viewing the original …
Reaction Videos and Their Copyright Implications Read More »
In the push to meet milestones and impress publishers, development teams often treat intellectual property (IP) as a box to tick rather than a strategic asset. The result can be costly detours exactly when momentum matters most: disputed titles, ownership surprises or stalled funding rounds. Understanding where misunderstandings typically arise helps studios safeguard creativity, preserve …
The Answer: The Earlier, the Better! More and more we are seeing companies in the games space having to change the names of their studios or games – or having to pay a prior rights owner for the right to keep using the name. Why? Usually it’s because the companies in question did not file …
When Should Companies Start Thinking About Trademark Registrations? Read More »