A successful creator’s name and likeness are some of their most valuable assets. Streamers, VTubers, musicians, artists, and other personalities build audiences that trust their brand, and that trust is exactly what impersonators set out to exploit. As a creator’s following grows, it becomes increasingly common to find websites posing as the creator’s “official” site, …
Picture a creator on a tight deadline. The sponsored post is due tonight, a trending song fits the post perfectly, the brand’s talking points are sitting in the inbox, and the only thing left is to hit publish. Most creators have lived some version of that moment. This post is for them. Courts, competitors and …
Every Brand Deal Is an Ad: Three Lawsuits Every Creator Should Know About Read More »
Marketing a game is becoming ever more important as platforms get flooded with new games daily. Developers, especially those with smaller marketing budgets, have to get increasingly creative with how they market their games, lest they get pushed to the back of the search results. With great creativity comes great responsibility. There are an infinite …
Today’s content creators can choose from myriad platforms to build their careers on. For short-form vertical content, creators have found audiences through TikTok, YouTube, and Instagram, while for livestreaming, creators can choose between or multi-stream on Twitch, Kick and Rumble. But for long-form content, YouTube remains the primary platform, and a diverse array of creators, …
Many creator payment disputes begin the day the contract is signed. By the time payment becomes an issue, the work has already been completed, the campaign has gone live and leverage has largely disappeared. Many of those disputes could have been avoided if the payment provisions had received the same attention as the headline business …
Why Most Creator Payment Disputes Are Lost At Signing Read More »
On August 12, Twitch shifted the default settings on every channel so that a broad range of content (including live streams, VODs, clips, highlights, and the text and images on a channel) can be used to train Amazon’s generative AI models unless a creator opts out. The shift has drawn plenty of attention from the …
Twitch’s New AI Terms Affect Developers, Too: How to Mitigate Risks to Game IP Read More »
Here is a sentence that makes everyone feel warm and cozy: “You retain ownership rights in your content.” Almost all platform’s terms of service include some version of this, and in each case, it is technically true. The copyright is yours. You can register it, license it elsewhere, and sue an infringer who is not …
What Creators Should Know About Platform Licenses and AI Training Read More »
In our “VTuber IP 101: Protecting Avatars, Content, and Branding” blog post, we talked about what intellectual property rights VTubers already have, when they have to register those rights, and what protections different intellectual property rights give. We also briefly mentioned certain legal actions that VTubers can take after they establish their rights. When it …
VTuber IP 201: DMCA Strategy and Personal Privacy Read More »
In the creator economy, unscripted entertainment and video game production, chain of title is everything. If a producer or studio cannot show it has the rights it needs in the footage, performance, voice, name, and likeness appearing in a project, that lack of rights can derail distribution, financing, insurance, or an acquisition. Publicity and appearance …
Signing Your Life Away: The Wild West of Publicity Releases Read More »
What Creators Can Do Now to Protect Against Deepfakes Imagine a creator waking up to find fans tagging them in a video. They click on the link and the video pops up. There, they see an AI-generated double, wearing their face and hawking a cryptocurrency scam, in their voice, with their cadence. Somewhere else, a …
A Creator’s Face, Voice, and Brand: AI Is Coming for All Three Read More »