intellectual property

VTuber IP 101: Protecting Avatars, Content, and Branding

One of the most common concerns VTubers have is what intellectual property rights and protections they need to be aware of. We previously wrote briefly about intellectual property rights in VTuber avatars in our “VTubers: Avatars, Anonymity, and Agencies” blog post and about ownership over avatars in Corpo VTuber and Agency relationship in our “Legal …

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3 Things Developers Get Wrong About IP

In the push to meet milestones and impress publishers, development teams often treat intellectual property (IP) as a box to tick rather than a strategic asset. The result can be costly detours exactly when momentum matters most: disputed titles, ownership surprises or stalled funding rounds. Understanding where misunderstandings typically arise helps studios safeguard creativity, preserve …

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Who Owns What? Understanding Intellectual Property Rights in Game Publishing Deals

In a game publishing agreement, the ownership and licensing of intellectual property (IP) are among the most critical terms. Understanding how rights are allocated between developers and publishers can prevent disputes and ensure long-term business success. Typically, developers retain ownership of the core game and its underlying assets. This includes the game code, which forms …

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