Content Creators

Fanart for Sale: Navigating Copyright and Trademark Risks

By / August 5, 2025

Crowded convention aisles often feature tables piled high with vivid prints of iconic game protagonists, anime heroines, and nostalgic cartoon mascots. Shoppers delight in seeing fresh artistic spins on familiar favorites, and individual artists rely on those sales to recoup travel costs, or even finance full-time creative careers. Yet every charming mash-up or stylized portrait …

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Why Every Creator Needs an AI Policy for Their Team

By / July 29, 2025

As artificial intelligence tools become increasingly integrated into creative workflows, content creators face a growing need to formalize their internal practices. Even when AI-generated content doesn’t appear in the final product (and the prevailing sentiment among creators generally leans against its use in finished work) most creators or their teams are leveraging AI tools at …

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VTuber IP 101: Protecting Avatars, Content, and Branding

By / July 9, 2025

One of the most common concerns VTubers have is what intellectual property rights and protections they need to be aware of. We previously wrote briefly about intellectual property rights in VTuber avatars in our “VTubers: Avatars, Anonymity, and Agencies” blog post and about ownership over avatars in Corpo VTuber and Agency relationship in our “Legal …

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Reaction Videos and Their Copyright Implications

By / June 17, 2025

Reaction videos, in which creators capture and share their responses to content such as video games, music, viral trends, and movies, have emerged as one of YouTube’s most compelling and popular genres. In fact, recent studies reveal that over half (54%) of YouTube viewers prefer watching creators react to events rather than viewing the original …

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The U.S. Copyright Office’s AI Report Part II: AI Creations May Be Copyrightable (With Enough Human Involvement)

By / February 12, 2025

After months of anticipation, the U.S. Copyright Office (USCO) has published the second part of its three-part report on the copyright issues raised by artificial intelligence (AI). Titled “Copyrightability,” this part focuses on whether AI-generated content is eligible for copyright protection in the U.S. The key takeaway? AI-generated works can be eligible for copyright protection—if …

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Legal Relationships and Agreements for Corporate VTubers

By / January 30, 2025

In the world of VTubers, content creators who use animated avatars as their online persona, there is a distinction between independent VTubers who (as the name suggests) operate independently and “corporate” or “corpo” VTubers who are part of a VTuber agency. In exchange for a certain percentage of their profits, corporate VTubers may receive promotional …

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The Games Industry in 2025: Our Optimistic Perspective

By / January 16, 2025

The past couple of years have been a rollercoaster for the games industry, with significant layoffs and economic challenges dampening spirits. However, 2025 brings a sense of optimism. Many have managed to “survive to 25.” The industry is poised for recovery, with growth opportunities across emerging markets, cultural shifts, and technological advancements. Political uncertainty may …

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Option Agreements vs Shopping Agreements: Turning a Screenplay, Novel, Board Game, Video Game and more into Film and Television

By / March 21, 2025

Whether a creator has designed an immersive tabletop game, written a page turning novel, or developed an innovative video game – receiving interest from others in turning their creative work (Property) into a television show or movie is an exciting prospect. But the terminology of Option Agreements, Shopping Agreements, Attachment Agreements and more can be …

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Odin Law and Media Files Amicus Brief with U.S. Supreme Court Supporting Digital Privacy in Trademark Applications

By / January 9, 2025

Firm challenges US Patent and Trademark Office’s privacy-compromising requirement for domicile addresses FOR IMMEDIATE RELEASE Raleigh, NC – 16 July 2024 –Odin Law and Media (OLM), a leading firm specializing in digital media and game development law, is proud to announce its representation of the International Game Developers Association (IGDA) and CodeMiko in filing an amicus brief …

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