Starting a business has never been more accessible and at the same time, never more complicated. Between global audiences and new tools that let creators and founders move faster than ever, it’s easier to build something real. Because of that, making sure that the fundamentals don’t get skipped is also more crucial than ever. This …
Introducing the 10-Step Quick Start Guide for New Businesses Read More »
What Creators Can Do Now to Protect Against Deepfakes Imagine a creator waking up to find fans tagging them in a video. They click on the link and the video pops up. There, they see an AI-generated double, wearing their face and hawking a cryptocurrency scam, in their voice, with their cadence. Somewhere else, a …
A Creator’s Face, Voice, and Brand: AI Is Coming for All Three Read More »
One of the most common misconceptions we see in our work with creators, despite the fact that it’s been a topic of creator economy discussion for some time now, is the belief that a following equals ownership. Unfortunately, it does not. On most major platforms, creators do not actually “own” their audiences. Platforms do. Creators …
Audience Ownership for Creators: Legal Realities and Risk Mitigation Strategies Read More »
Intellectual property (IP) is one of the business cornerstones for creators. Whether a video game developer, a tabletop game designer, an author, a content or other creator – copyrights and trademarks let creators protect their creations and livelihoods. Enforcing those rights helps prevent fraudulent and infringing actors from stealing goodwill and money from a creator …
Fan Content Policies: Working with your Community Read More »
As 2025 closes, the games industry enters another year shaped by shifting economics, rapid advances in technology, and a volatile political climate. Last Year: We Got Some Stuff Wrong, Some Right Last year’s predictions focused on structural pressure points rather than specific outcomes. Many of those pressures materialized, though often faster and more unevenly than …
Legal Challenges and Industry Predictions for Games in 2026 Read More »
In a previous VTuber IP 101: Protecting Avatars, Content, and Branding blog post, we explored the most common intellectual property issues that VTubers should be aware of including intellectual property rights in VTuber Avatars, DMCA Takedowns, trademarks for VTuber names and brands, and intellectual property provisions and models in agreements with VTuber agencies. However, one …
In the creator economy, brand collaborations often flow through intermediary agencies that position themselves as a gateway to major advertisers and high value brand opportunities. What many creators do not realize is that these deals frequently rely on a legal structure that leaves them with considerable exposure and limited recourse. At the center of the …
As the free agency page in the esports world begins to turn, rosters begin to lock in, and players begin turning their attention to practice, boot camps, and building chemistry with their new teammates, it’s a critical moment for competitors to pause, reflect, and evaluate the contract they are just about to sign (or have …
5 Key Considerations in Esports Player Contracts Read More »
Safety is a top concern for Creators. With cases of violence and malicious behavior on the rise, such as during the most recent TwitchCon in San Diego where popular creator Emiru was assaulted by an individual at her Meet and Greet event, stalking, swatting, and doxxing cases are becoming an unfortunate reality for many Creators. …
Creator Safety: Reducing Risk for Streamers and Content Creators Read More »
Promotional giveaways and contests have become some of the most powerful engagement tools for creators and brands across social media. Their popularity stems from results that are difficult to ignore: giveaway posts can generate up to 64 times more comments and 3.5 times more likes than standard posts, and 91% of all posts with over …
What Creators Need to Know Before Running a Promotion Read More »