In part one of our series, we gave an overview of typical considerations for content creators hosting live events and in part two, we highlighted release agreements. After meeting regulations from governing bodies and safeguarding themselves against liability from participants and attendees, an event organizer must still find a place to host the event. If …
Hosting a live events as a content creator: venue agreements Read More »
In part one we discussed possible regulations of governing bodies. After an event organizer has gotten all the necessary permits and approvals, they might be ready to run the event itself. However, before doing that, they will also want to think about their relationship with participants and attendees. If a content creator as an event …
Hosting a live event as a content creator: release agreements Read More »
Whether it’s streaming video games on Twitch, posting make-up tutorials on Instagram, or creating food vlogs on YouTube, a content creator’s community is their lifeblood. As their community grows, it is natural for a content creator to start thinking about different ways to engage with that community. This might take the form of digital engagement, …
This week, the US Court of Appeals for the Second Circuit vacated portions of the US District Court for the Southern District of New York’s decision in the JLM Couture, Inc. v Hayley Paige Gutman case. Among other things, the case involved the determination of social media account ownership and the enforceability of non-compete obligations …
Social media account ownership when a content creator relationship breaks down Read More »
We’re now in the year 2024 after a very tumultuous previous year. The games industry lost nearly 10,500 jobs in 2023 and roughly 8,500 in 2022, according to some estimates. We were a little too correct when we commented last year that the world continues to be a relatively unpredictable place. Here are our thoughts …
At some point in the video game space, game developers, content creators, esports players, other creatives, and virtually any other stakeholder who is in front of a camera or creating something that goes on screen, will enter into an agreement that licenses their content or their name, image, and likeness. Understanding the key terms around …
It’s a new year! And wow, the landscape is a lot different as we collectively went from a global pandemic to a global recession. Here are our thoughts and predictions on 2023 as the world continues to be a relatively unpredictable place. Artificial intelligence Artificial intelligence (AI) is going to be a big focus as …
Creators should be aware that there exists a good amount of risk with influencer whitelisting. The first, and often overlooked, risk a creator faces with respect to whitelisting is a lost opportunity to earn what their services are worth if whitelisting isn’t carved out as an “added” service in the agreement. Often the Odin team …
Influencer whitelisting, or content creator whitelisting, may seem like it’s been around for years but it is still a relatively new marketing tool. It started somewhere around 2017 and has become more prevalent since the pandemic. But what, in fact, is it? Influencer whitelisting At its core, influencer whitelisting is a process by which creators …