Content Creators

What are the risks of influencer whitelisting?

Creators should be aware that there exists a good amount of risk with influencer whitelisting. The first, and often overlooked, risk a creator faces with respect to whitelisting is a lost opportunity to earn what their services are worth if whitelisting isn’t carved out as an “added” service in the agreement. Often the Odin team …

What are the risks of influencer whitelisting? Read More »

What is influencer whitelisting?

Influencer whitelisting, or content creator whitelisting, may seem like it’s been around for years but it is still a relatively new marketing tool. It started somewhere around 2017 and has become more prevalent since the pandemic. But what, in fact, is it? Influencer whitelisting At its core, influencer whitelisting is a process by which creators …

What is influencer whitelisting? Read More »