In a previous VTuber IP 101: Protecting Avatars, Content, and Branding blog post, we explored the most common intellectual property issues that VTubers should be aware of including intellectual property rights in VTuber Avatars, DMCA Takedowns, trademarks for VTuber names and brands, and intellectual property provisions and models in agreements with VTuber agencies. However, one …
In the creator economy, brand collaborations often flow through intermediary agencies that position themselves as a gateway to major advertisers and high value brand opportunities. What many creators do not realize is that these deals frequently rely on a legal structure that leaves them with considerable exposure and limited recourse. At the center of the …
As the free agency page in the esports world begins to turn, rosters begin to lock in, and players begin turning their attention to practice, boot camps, and building chemistry with their new teammates, it’s a critical moment for competitors to pause, reflect, and evaluate the contract they are just about to sign (or have …
5 Key Considerations in Esports Player Contracts Read More »
Safety is a top concern for Creators. With cases of violence and malicious behavior on the rise, such as during the most recent TwitchCon in San Diego where popular creator Emiru was assaulted by an individual at her Meet and Greet event, stalking, swatting, and doxxing cases are becoming an unfortunate reality for many Creators. …
Creator Safety: Reducing Risk for Streamers and Content Creators Read More »
Promotional giveaways and contests have become some of the most powerful engagement tools for creators and brands across social media. Their popularity stems from results that are difficult to ignore: giveaway posts can generate up to 64 times more comments and 3.5 times more likes than standard posts, and 91% of all posts with over …
What Creators Need to Know Before Running a Promotion Read More »
The Digital Millennium Copyright Act (DMCA) provides the main mechanism for how a Copyright Holder can take down online content and materials that infringe upon their copyright. The Basics of the DMCA Specifically, the DMCA provides a safe harbor in connection with third-party uploaded materials on their site that infringes the copyright of others by …
“It doesn’t matter what language they speak, it doesn’t matter what walk of life [they’re] from . . . they all have the same shared interest and passion [in this community].”— John Choi, on the Fighting Game Community In an era when many corners of the esports industry are freezing over, the fighting game community …
Fighting Game Community: Grassroots Resilience Amid an Esports Winter Read More »
Crowded convention aisles often feature tables piled high with vivid prints of iconic game protagonists, anime heroines, and nostalgic cartoon mascots. Shoppers delight in seeing fresh artistic spins on familiar favorites, and individual artists rely on those sales to recoup travel costs, or even finance full-time creative careers. Yet every charming mash-up or stylized portrait …
Fanart for Sale: Navigating Copyright and Trademark Risks Read More »
As artificial intelligence tools become increasingly integrated into creative workflows, content creators face a growing need to formalize their internal practices. Even when AI-generated content doesn’t appear in the final product (and the prevailing sentiment among creators generally leans against its use in finished work) most creators or their teams are leveraging AI tools at …
Why Every Creator Needs an AI Policy for Their Team Read More »
One of the most common concerns VTubers have is what intellectual property rights and protections they need to be aware of. We previously wrote briefly about intellectual property rights in VTuber avatars in our “VTubers: Avatars, Anonymity, and Agencies” blog post and about ownership over avatars in Corpo VTuber and Agency relationship in our “Legal …
VTuber IP 101: Protecting Avatars, Content, and Branding Read More »