In the creator economy, unscripted entertainment and video game production, chain of title is everything. If a producer or studio cannot show it has the rights it needs in the footage, performance, voice, name, and likeness appearing in a project, that lack of rights can derail distribution, financing, insurance, or an acquisition. Publicity and appearance …
Signing Your Life Away: The Wild West of Publicity Releases Read More »
What Creators Can Do Now to Protect Against Deepfakes Imagine a creator waking up to find fans tagging them in a video. They click on the link and the video pops up. There, they see an AI-generated double, wearing their face and hawking a cryptocurrency scam, in their voice, with their cadence. Somewhere else, a …
A Creator’s Face, Voice, and Brand: AI Is Coming for All Three Read More »
One of the most common misconceptions we see in our work with creators, despite the fact that it’s been a topic of creator economy discussion for some time now, is the belief that a following equals ownership. Unfortunately, it does not. On most major platforms, creators do not actually “own” their audiences. Platforms do. Creators …
Audience Ownership for Creators: Legal Realities and Risk Mitigation Strategies Read More »
Intellectual property (IP) is one of the business cornerstones for creators. Whether a video game developer, a tabletop game designer, an author, a content or other creator – copyrights and trademarks let creators protect their creations and livelihoods. Enforcing those rights helps prevent fraudulent and infringing actors from stealing goodwill and money from a creator …
Fan Content Policies: Working with your Community Read More »
Safety is a top concern for Creators. With cases of violence and malicious behavior on the rise, such as during the most recent TwitchCon in San Diego where popular creator Emiru was assaulted by an individual at her Meet and Greet event, stalking, swatting, and doxxing cases are becoming an unfortunate reality for many Creators. …
Creator Safety: Reducing Risk for Streamers and Content Creators Read More »
The content creation space has grown and matured in the last several years. A recent Interactive Advertising Bureau study found that the number of people with full time jobs as content creators in the U.S. jumped from 200,000 in 2020 to 1.5 million in 2024. The economy of creators now accounts for 18% of the U.S. …
In part one of our series, we gave an overview of typical considerations for content creators hosting live events and in part two, we highlighted release agreements. After meeting regulations from governing bodies and safeguarding themselves against liability from participants and attendees, an event organizer must still find a place to host the event. If …
Hosting a live events as a content creator: venue agreements Read More »
In part one we discussed possible regulations of governing bodies. After an event organizer has gotten all the necessary permits and approvals, they might be ready to run the event itself. However, before doing that, they will also want to think about their relationship with participants and attendees. If a content creator as an event …
Hosting a live event as a content creator: release agreements Read More »