How do I keep my influencer (and my company) out of trouble with the FTC?

With the rise of streamers on Twitch and mega celebrities endorsing games, many video game companies are considering hiring influencers. An influencer, defined as a person who has a significant following related to a certain topic, can be a great source of publicity and exposure for a video game. For example, Apex Legends received a …

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Odin Law and Media Giveaway (Two Tickets to Video Games Live in Raleigh, NC)

As a way of saying thanks to loyal readers and clients (and to highlight how to properly run a giveaway) – Odin Law and Media is offering up two free tickets to the Video Games Live concert in Raleigh, NC on Saturday, October 5th. Enter by submitting this form: As this is a sweepstakes (also …

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Chance versus skill in a giveaway

When an organization decides to offer up free goods, there should be strict identification of whether the offering will be a contest, a sweepstakes or a lottery. As we’ve stated before: a sweepstakes (also known as a giveaway) is a promotional drawing in which prizes are given away at no charge to the participants. Winners …

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More risks related to social media assets during a merger or acquisition

As discussed in my previous blog post, one of a company’s most valuable (but often overlooked) assets are its social media assets. Yet social media assets rarely receive more than a cursory treatment during a merger or acquisition. Giving social media assets merely superficial review can end up costing the buyer in third-party liabilities.  If …

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Brandon J. Huffman Quoted on Nintendo Class Action Lawsuit

GameDaily.biz recently covered the class action lawsuit being brought against Nintendo for allegedly faulty Joy-Con controllers. Here is an excerpt: I think social media has amplified this to be larger than it actually is,” Brandon J Huffman, attorney with Odin Law and Media told GameDaily. “If 100 people total had this problem, and all posted …

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The First Amendment and Video Games – Part 5: Brown v. EMA

In parts 1-4 of this First Amendment series, I gave an introduction, provided the basics of the First Amendment and talked about what First Amendment protection means along with what speech is protected. In this post, I will give a bit of context for how those standards are applied to video games, specifically. Brown v. EMA Until …

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Risks related to social media assets during a merger or acquisition

When a company is preparing for a merger or an acquisition, it is expected to prepare a list of all its assets. The buying company will then review this list of specific assets and include a series of representations and warranties in the purchase agreement that are designed to decrease the buyer’s liabilities while ensuring …

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