Business

What are the risks of influencer whitelisting?

Creators should be aware that there exists a good amount of risk with influencer whitelisting. The first, and often overlooked, risk a creator faces with respect to whitelisting is a lost opportunity to earn what their services are worth if whitelisting isn’t carved out as an “added” service in the agreement. Often the Odin team …

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What are the legal risks involved with localizing a video game?

The video game industry is a global phenomenon – there are video gamers in every country and in plenty of instances, gamers want to interact with games in their own native language. Localization can be a critical part of publishing a game to help it reach larger audiences. But what is localization and what are …

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What is influencer whitelisting?

Influencer whitelisting, or content creator whitelisting, may seem like it’s been around for years but it is still a relatively new marketing tool. It started somewhere around 2017 and has become more prevalent since the pandemic. But what, in fact, is it? Influencer whitelisting At its core, influencer whitelisting is a process by which creators …

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What is deferred compensation?

Many companies want to reward employees, contractors, and others with incentives to reward their contributions without dipping into the cash needed to continue investing in the business. As a result, companies may turn to “deferred compensation” structures, giving these contributors stock options, future bonuses or other future compensation arrangements. These types of arrangements can be …

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What does at-will employment mean?

At-will employment is the default rule of employment in the United States. However, some states, even ones that adhere generally to at-will employment, have restrictions and limitations surrounding employment termination. This post summarizes at-will employment in a general sense and does not delve into all exceptions and restrictions. As always, it is best to seek …

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Equity Investment Term Sheets: Liquidation Preferences

A liquidation preference deals with what happens to the proceeds of the Company after it is dissolved or sold. Investors typically want to get their money back first before anyone else and a liquidation preference outlines that right. There are several types of liquidation preferences. Standard Seniority This is present in most financings. It means …

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Best Practices in Creating and Enacting Return-To-Work Policies for the Company, Part 2

As more offices open up, more companies are seeking to keep their workforce safe. A vaccination policy, discussed in our previous blog post about return-to-work policies, is one piece of that process. However, no matter what policies a company has decided to adopt, there are important considerations in how to handle employee or visitor information …

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Equity Investment Term Sheets: Right of First Refusal and Co-Sale Right

Two common equity investment term sheet phrases are “right of first refusal” and “co-sale right” – but what do they mean? Right of First Refusal The right of first refusal is a right given to investors that allows them to purchase shares of stock that a stockholder is attempting to transfer.  For example, a co-founder …

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Best Practices in Creating and Enacting Return-To-Work Policies for the Company

COVID-19 has resulted in a multitude of questions about employment law and how businesses can navigate the pandemic in a safe and legal way.  In general, this overview on best practices will be high-level but these issues tend to be very state-specific, so a good starting point is going to be any state or local …

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